Free Magazine and Whitepapers

Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.

Get answers to these questions:

How can your company ensure delivery on its brand promises to customers?

How can you meet sustainability concerns and protect brand value?

And how can you develop the type of workforce associated with a world-class brand?

In this eBook version of his bestseller Power Principles internationally recognized sales expert Jeb Blount provides a blueprint for gaining the winning edge in your sales career. You’ll also receive a free subscription to Sales Gravy eMagazine which is read by more than 60,000 sales professionals and sales leaders from around the world each month.

Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.

As the Web continues to become a more dynamic and vital part of every corporation, today’s enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This paper shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.

If your business needs the flexibility offered by an in-house CRM system, your first step should be to research offerings from some of the industry’s biggest vendors. Find out how different solutions address different features, how much you can expect to pay and what kind of technology infrastructure you need in place. This guide compares solutions from vendors such as Microsoft, SugarCRM, SAP and Infor.

This comparison guide addresses topics such as:

• SFA (Sales Force Automation) features
• Marketing features
• Service and support options

“Global corporations, especially those with large operations in the west, are constantly seeking to reduce costs, improve bottom lines, and create “”quarterly results”" magic in the least possible time. When such dictates are handed down from the boardroom, the management goes into a flurry of exploring avenues. Typically, the first recommendation off the bat is to explore India, and setting up an Indian operation to achieve those magical numbers. After the initial brew-ha-ha about Offshoring, job losses, and so on have died down within the company, a fatalistic sense of helplessness settles in. The management team is up against the wall, wondering how it would start achieving the impossible-and the headaches have just begun. Foreword written by renown venture capitalist Vinod Khosla.

This excerpt includes Chapter 2: Choosing the Right Leader from “”Offshoring Secrets: Building and Running a Successful India Operation”".”

Godin’s latest book is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5,000 people who want to hear your message are more valuable than 5 million who don’t. Godin doesn’t pretend that it’s easy to get your products, marketing messages and internal systems in sync. But he’ll definitely convince you that it’s worth the effort.

You’ll also receive Executive Book Alert, which keeps business executives up-to-date on the latest in business thinking. Their editors scour the book lists and catalogs, talk with business book publishers, and network with top business authors, to find the next best business books to summarize. As they do this, they will share the results of their research in this e-Newsletter.

“While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do because we all like to take short-cuts. Lack of planning is the slippery slope that leads to wasteful marketing.

The full eBook is a practical, pragmatic “”how to”" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you will find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques.

This excerpt includes Chapter 2 – Secrets of a best-in-class campaign development process from the Marketing Campaign Development eBook.”

Sales organizations are always looking for ways to boost the performance of their sales teams by making them more effective in the sales process. Recent advances in Internet infrastructure technology and maturity of technologies supporting collaboration over the Internet have resulted in new methods for sales organizations to interact with their customers, collaborate with sales team members and develop better visibility into their sales pipeline. Today, sales organizations are increasingly embracing real-time Web collaboration tools or Web Meetings to complement their sales processes because these tools can greatly enhance sales productivity and reduce costs. This informative white paper discuses the benefits experienced by sales organizations adopting real-time Web collaboration solutions.

Written by: Robert Sayle, Collaborative Strategies